Miles Coronin

Building marketing plans for your future favorite bands

Achieving 360° Growth on Spotify for Motherwind

Brief:

This case study presents the strategies and tactics employed to achieve a remarkable 360% growth on Spotify for a relatively new artist. The focus was on gaining new listeners, increasing streams, and building a substantial follower base.

Approach:

• Targeted Research: Conducted thorough research to identify the artist’s target audience, their preferences, and demographics, allowing for effective targeting.
• Testing Similar Artists: Experimented with targeting fans of similar artists to attract listeners who were likely to enjoy the new artist’s music.
• Diverse Single Releases: Released a variety of singles with unique creatives to cater to different tastes and maximize appeal to a wider audience.
• Direct Landing Page: Utilized a highly targeted landing page exclusively designed to funnel users directly to Spotify, eliminating distractions from other DSPs.
• Top-Tier Country Targeting: Focused efforts on top-tier countries with a high potential for engagement, leveraging their active music streaming culture.

Results and Impact:

• Increased Listeners: The implemented strategies led to a significant increase in the number of listeners engaging with the artist’s music.
• Stream Growth: Streams surged as a result of targeting and enticing the artist’s ideal audience.
• Follower Base Expansion: The artist’s follower count expanded substantially, indicating a growing fan base.

Conclusion:

By leveraging targeted research, testing similar artists, diverse single releases, direct landing pages, and top-tier country targeting, the artist experienced a remarkable 360° growth on Spotify.