Miles Coronin

Building marketing plans for your future favorite bands

A 853% Surge in Listenership in 7 Months

Brief:

Blue Eyed Giants, a modern rock band, experienced a remarkable transformation in their Spotify presence, with a staggering 853% increase in listeners within just seven months. This rapid growth stands in stark contrast to their previous milestone, where their most streamed single accumulated 140k streams over a three-year period.

Approach:

  • Consistent Release Schedule: we adopted a disciplined release schedule and, every 5-7 weeks, we had a new single releasing that allowed us to never lose momentum, continue seeking out prospecting fans, and feeding newly acquired fans new content and material to consume.
  • Diverse Content: the band leveraged various mediums, from music videos to live takes and live footage, to complement their releases.
  • Adaptive Content Strategy: easily the most important factor contributing to their growth was the band’s ability to create ad hoc content. By repurposing existing material or filming spontaneous rehearsals, they generated engaging content specifically for ads. This strategy allowed them to capitalize on marketing opportunities swiftly and effectively.
  • Active Engagement: Blue Eyed Giants demonstrated a proactive and engaged presence across platforms. Their willingness to interact with fans and share behind-the-scenes glimpses, helped current and new fans alike connect with the group.

Results and Impact: 

  • It’s time for a comparison: the most streamed single in the past took three years to reach nearly 140k streams. In the last seven months, the band’s latest EP achieved (and passed) the same milestone, showcasing a remarkable 5x acceleration in listener acquisition.
  • We more than doubled listener’s retention, scaling from less than 2 streams/listener to well above 3/ea on average
  • We’ve seen a significant increase in Instagram engagement: in April, less than 40% of Instagram followers was actively engaging with the band, now we’ve increased that number to 86%.

Conclusion:

Blue Eyed Giants’ rise in listenership can be attributed to a combination of strategic planning, content versatility, and one on one engagement with fans, new and old. By maintaining a consistent release schedule, diversifying their content approach, and adapting to marketing opportunities, the band achieved in seven months what previously took them three years.